Staff & Contributors

08 November 2014

Our team is committed to delivering outstanding local news coverage to our communities while providing highly effective marketing services to businesses. Please feel free to contact us if you have any questions. 

Lynne LaMaster, Co-Publisher, Editor

Lynne has been the Publisher and Editor of our news websites for eight years. Before that, she was an instructor of Adobe products, designed websites and offered business consulting. Lynne and her husband Lewis have 8 children and 4 grandchildren. 

Guy Roginson, Co-Publisher, Business Development - Operations

Guy became a resident of Prescott in 2004. After merging his advertising and marketing agency (Inventist Media) with the eNews sites to form Specialized Publishing, he took over business operations for both the news publications and the organization's marketing agency. His years of success in online marketing, advertising and business development play an integral role in all facets of the organization.

*For more info on advertising and marketing solutions for your business, contact Guy at This email address is being protected from spambots. You need JavaScript enabled to view it. or check out our parent company for an overview of all our services: www.SpecializedPublishing.com 

Kristina Lawrence, Content Curator, Social Media

Lawrence was born and raised in the world of television and film. In Hollywood, her father was a film editor. Lawrence successfully transitioned from the world of commercial modeling and became a script supervisor where she developed an eye for copy and attention to detail. A graduate of Loyola Marymount University, she is the mother of two daughters. When she's not online, she may just be walking her four dogs on her Williamson Valley property. Yes, she is also our in-house dog lover.  We don't let her go to the animal shelter anymore.

Matt Santos, Photographer and Contributor

Matt is seldom seen without a camera in his hand and a smile on his face. He is a freelance photographer and a contractor for the Town of Chino Valley.

Trudy Hokenson, Contributor

Daughter of a West Point graduate, Trudy is an Army brat who came to Prescott in 2004. After raising her family, Trudy went back to school and earned degrees in Nursing and Biblical Studies. An avid reader, Trudy finds writing equally compelling.  She is married to her husband Jerry and has two sons and four grandchildren.